This is a rebrand reflecitng the company's growth since the inital branding efforts last season
This time, the rebranding aimed to introduce the AI feature
Credit
3D Design, Motion
PP Agrandir
Hornbill
Melon AI
Melon AI
3D
,
Branding
,
Motion
2023
Melon App
Melon AI was an application designed to help users build a personalized AI companion by saving and organizing content from various online sources, such as articles, videos, and podcasts.
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In this project, we developed a concept and crafted an identity and UI system that transformed the technology behind the Melon app into something inviting, engaging, and user-friendly.
My role involved designing a 3D anthropomorphic representation of the Melon Brain—the interactive bubble that communicates with users. I also created animated assets for the brand and produced the animated videos.